Veygo
Veygo is a UK-based provider of flexible, pay-as-you-go car insurance, offering short-term cover for drivers who need insurance by the hour, day or week. Part of Admiral, Veygo supports learners, car borrowers and temporary drivers with quick, comprehensive cover that can be arranged online or through its app. Its flexible model helps customers get on the road when they need to, without committing to a full annual policy.
ChameleonCRM was brought in by Veygo to support the management of their Salesforce platform, working closely with the team across their wider CRM estate. This included supporting the planning, build and delivery of CRM activity across email and SMS.
The brief
Steps to success
Day-to-day management of the Salesforce CRM estate across email and SMS
Delivery of weekly sends, including copywriting, email design, development and deployment
Ongoing troubleshooting to support smooth campaign delivery and platform performance
Implementation of lifecycle journeys, including follow-up, lapsed and winback
Optimisation of existing journeys, improving targeting, performance and audience reach
Template audit and redesign, creating new layouts for BAU campaigns and automated journeys
Reporting dashboard setup using a third-party tool, improving visibility and accuracy
Streamlined reporting process, saving around 2 hours of resources each week
Improved SQL targeting and automation logic, unlocking 64% more sends for the abandoned journey
Working with the ChameleonCRM team has been a genuinely collaborative and valuable experience. Since partnering together, they’ve consistently brought fresh thinking, strategic insight and a proactive approach to improving our customer journeys, targeting and retention activity. Their support across both BAU and larger strategic initiatives, including brand refresh and reporting, has made a real impact. The team are knowledgeable, responsive and a pleasure to work with - they’ve become a trusted extension of our own team.
Head of Retention, Veygo
Client verdict
Retained CRM support across Veygo’s Salesforce estate, covering email, SMS and day-to-day campaign delivery.
Implemented and optimised key lifecycle journeys, including follow-up, lapsed, winback and abandoned activity.
Improved CRM processes across reporting, targeting and automation, saving around 2 hours of reporting resource each week.
Delivered measurable performance gains, with follow-up journey projected to generate a significant six-figure annualised revenue contribution and abandoned journey updates unlocking 64% more sends.
More of Our Client Case Studies
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Established and scaled Plenish’s CRM programme, defining BAU ways of working, delivering email and SMS campaigns, and optimising performance through testing, reporting, and improved flows - driving stronger engagement, growth, and revenue.
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